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The nation witnessed the Green Revolution, experienced the White Revolution...

Now the Rural Industry Revolution begins from Maharashtra!

— ‘Gaon Tithe Udyojak’ Initiative, MACCIA Centenary Year Resolve

Vision 2028

Impact Targets

Under Vision 2028, clear and measurable impact targets have been set for the next two years
Districts Covered
0
Trained Members
0 +
New Entrepreneurs
0
Jobs Created
0 +

The Need

Challenges in Rural Maharashtra

‘Gaon Tithe Udyojak’ addresses these deep-rooted challenges with a sustainable, long-term approach

Limited Employment Opportunities

Rural areas lack industries, leaving youth without stable year-round employment. Seasonal agriculture fails to provide alternative income sources for many.

Rising Urban Migration

Youth migrate to cities seeking employment, depleting rural workforce and increasing urban strain.

Lack of Business Knowledge

Aspiring entrepreneurs lack access to essential information, guidance, and training needed to start businesses, preventing capable individuals from becoming entrepreneurs.

Complete Dependence on Agriculture

Most families depend solely on agriculture, leading to limited income. Weather and market fluctuations create financial instability.

Objectives

Key Objectives of the Initiative

Drive Rural Entrepreneurship

Channel rural youth and women towards industry by developing an entrepreneurial mindset.

Create Large-Scale Local Employment

Create employment within villages so people don't need to migrate for work.

Empower Women Economically

Make women self-sufficient through business, industry, and SHG-based income sources.

Make Youth Self-Reliant

Equip youth with skills, confidence, and guidance to start their own businesses.

Reduce Rural-to-Urban Migration

Create jobs and business opportunities in villages to stop youth migration to cities.

Maximize Use of Local Resources

Leverage available natural and human resources to drive local industries and boost productivity.

Zero-Defect SOP

5-Step Execution Plan

From mindset to market linkage — your guided entrepreneurial journey map

1

Mindset & Registration

KYC Upload, Mindset Creation Video/Quiz
Get Started

2

Concept & Market Feasibility

Local Market Survey, Legal Location Proof
Get Started

3

Finance Course & DPR

Financial Literacy, CIBIL Consent, CA-Certified DPR
Get Started

4

Funding & Setup

Udyam Aadhaar, Bank Sanction, Machinery Setup
Get Started

5

Sales & Market Linkage

First Invoice, Geotagged Photo, B2B Registration
Get Started

Beneficiaries

Who We Serve

The initiative brings diverse segments together into the mainstream of economic progress

Rural Youth

Post-education youth seeking guidance, skill training, and mentorship to start their own businesses and become self-reliant.

Women Entrepreneurs

Women gain access to businesses and income through home-based and micro-enterprises, becoming economically empowered.

Farmers & Agro-businesses

Value addition to farm produce through processing — dairy, fruits, grains — creating additional income sources for farmers.

Self-Help Groups (SHGs)

SHGs can start community enterprises for large-scale production and business, strengthening their collective financial capacity.

Startups in Rural Areas

Aspiring innovators in rural areas get mentorship, market linkage, and support to turn new ideas into viable businesses.

Industry Opportunities

Rural Industry Opportunities

Diverse industry opportunities driven by local resources, skills, and market demands in rural Maharashtra

Agro-based Industries

Focus on processing agricultural produce to add value and increase farmer income.

  • Grain Processing: Flour Mill, Dal Mill
  • Dairy Processing: Paneer, Ghee, Curd
  • Fruit Processing: Jam, Juice, Pickles

Small-scale Industries

Low-investment businesses based on local skills. Especially suitable for women and SHGs.

  • Tailoring & Garments
  • Agarbatti, Candle Manufacturing
  • Handicrafts & Home Products

Service-based Industries

Skill-based businesses with low capital needs. Quick returns and great opportunity for youth.

  • Mobile Repairing
  • Digital Service Center (CSC)
  • Beauty Parlor / Salon

Modern & Scalable Industries

Technology and market-driven industries. Scalable to national and international markets.

  • Food Processing Unit
  • Packaging Unit
  • E-commerce Based Business

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Training

Training Modules — Detailed

Structured stage-wise training under UVM to build practical entrepreneurial skills

Basic Module

Foundational module for developing basic entrepreneurial understanding.
  • What is Entrepreneurship
  • Process of Starting a Business
  • Mental preparation of participants

Financial Module

Financial planning is crucial for business sustainability.
  • Bank Loan
  • Cash Flow
  • Profit-Loss Analysis

Marketing Module

Effective marketing is essential for product sales.
  • Branding
  • Social Media Marketing
  • Customer Management

Advanced Module

For business expansion and exploring new opportunities.
  • Scaling Business
  • Export Opportunities
  • Digital Business

Implementation Structure

4-Tier Implementation Framework

From strategic planning to village-level execution — concrete targets, accountable roles, and measurable KPIs at every level

Mission Math — How The Numbers Add Up

Entrepreneurs
0
36 Districts × ~1,000 per district
Employment
0 Lakh
36,000 × ~8-10 jobs each
Turnover
₹ 0 Cr
36,000 × ~₹10L avg annual turnover

State Level — Policy & Strategic Direction

MACCIA & State Expert Committee sets policies, guidelines, and links with government schemes (PMEGP, CMEGP, Mudra). AI-based Radar evaluation and digital MIS provide real-time monitoring across all 36 districts.
Districts Covered
0
Mission Target
0
Trained Coordinators
0 +
Key Roles: State Expert Committee, MACCIA Leadership, Partner Organizations (SELCO, Sustain+, INNOeVERSITY)

District Level — Monitoring & Approval

MACCIA & State Expert Committee sets policies, guidelines, and links with government schemes (PMEGP, CMEGP, Mudra). AI-based Radar evaluation and digital MIS provide real-time monitoring across all 36 districts.
Districts Covered
0
Mission Target
0
Trained Coordinators
0 +
Key Roles: State Expert Committee, MACCIA Leadership, Partner Organizations (SELCO, Sustain+, INNOeVERSITY)

Taluka Level — Implementation & Guidance

MACCIA & State Expert Committee sets policies, guidelines, and links with government schemes (PMEGP, CMEGP, Mudra). AI-based Radar evaluation and digital MIS provide real-time monitoring across all 36 districts.
Districts Covered
0
Mission Target
0
Trained Coordinators
0 +
Key Roles: State Expert Committee, MACCIA Leadership, Partner Organizations (SELCO, Sustain+, INNOeVERSITY)

Village Level — On-Ground Execution

MACCIA & State Expert Committee sets policies, guidelines, and links with government schemes (PMEGP, CMEGP, Mudra). AI-based Radar evaluation and digital MIS provide real-time monitoring across all 36 districts.
Districts Covered
0
Mission Target
0
Trained Coordinators
0 +
Key Roles: State Expert Committee, MACCIA Leadership, Partner Organizations (SELCO, Sustain+, INNOeVERSITY)

Monitoring

Monitoring & Evaluation

Continuous monitoring and analysis is essential for the initiative’s success. A structured monitoring system is used.

Tracking System

Complete data for each entrepreneur
Business progress reports
Financial status monitoring

Evaluation System

Monthly reviews
District-level reporting
State-level analysis
This ensures quality is maintained and continuous improvement is possible.

Monitoring

Monitoring & Evaluation

Continuous monitoring and analysis is essential for the initiative’s success. A structured monitoring system is used.

Udyog Vichar Manch (UVM)

The Aggregator Role

The Udyog Vichar Manch (UVM) is the backbone of ‘Gaon Tithe Udyojak’. It’s not just a guidance platform but a complete ecosystem for building entrepreneurs in rural areas. At every stage from idea to industry, UVM actively provides knowledge, direction, and support.
Entrepreneurial Mindset Building

UVM's first step: shifting rural youth from 'job-seeking' mindset to 'entrepreneurship' opportunities.

Financial Literacy & Bank Linkage

Building financial planning skills — expenses, investment, profit-loss, cash flow — to make entrepreneurs financially capable.

Market Linkage & B2B Networking

Production is just the start — UVM provides customers, market access, sales channels, and networking to make businesses sustainable.

UVM aggregates these key stakeholders:

  • Youth and aspiring entrepreneurs
  • Banks and financial institutions
  • Government schemes like PMEGP and PMFME
  • Industry experts and mentors

Evaluation System

Monthly reviews
District-level reporting
State-level analysis
This ensures quality is maintained and continuous improvement is possible.
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